The Shanghai Hero Pen Company (Chinese: 上海英雄（集团）有限公司; pinyin: Shànghǎi yīngxióng (jítuán) yǒuxiàn gōngsī) is a Chinese manufacturing company which is popular for its Hero (英雄; yīngxióng) fountain pens. It was founded in 1931 as the "Wolff Pen Manufacturing Company" (上海华孚金笔厂; Shànghǎi huáfú jīnbǐ chǎng), and was renamed in 1966 to the current name. Hero is commonly referred to as "Huáfú" which is the Hanyu Pinyin transliteration of the firm's abbreviated original Chinese name.