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With design-oriented writing implements for schoolchildren, teenagers and the young at heart, ONLINE has become a trendsetter in the industry. A coherent concept, consistent positioning and a clear brand strategy are some of the success factors. The family company was founded in 1991 by Thomas and Alexandra Batsch with a clear goal in mind:

  • Manufacture of fountain pens for school and work

  • Use of the location advantage Germany

  • Quality standards in functionality and technology

Within a few years, fresh ideas and a lot of momentum have succeeded in establishing independent writing instrument collections on the market. Both of them are aware that this would not have been possible without a committed and motivated team of employees. Today ONLINE employs over 100 people in Neumarkt and the writing instruments can be bought in around 56 countries around the world.

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